It is without a doubt that advertising is a form of communication used by marketers and business enterprises to reach to their customers with some message and information. The major use of advertisements is to inform, entertain and educate audience so that they can show some interest in products and services displayed to them and can take a decision. There are various sources through which a advertisement can be displayed, but they can be costly and less effect. Amongst all of them, pop up exhibits are a good and effective source of advertising.
Pop up exhibits are lightweight display products perfectly ideal for displaying graphics at an exhibition or event. A commercial pop up exhibit can be effectively used as a source of advertising as it is more durable and tends to be utilized by business organizations who attend trade shows and exhibitions on a continual basis. The reason why commercial displays are popular is their longer and strong shell life. On the other hand, photo-based pop up exhibits are known for their additional visual impact and ability to display messages and information in a perfect manner. This type of exhibit is generally used when a commercial product or service is displayed in an exhibition room floor.